Masters in Brand Management in France

Highlights of Studying MSc in Brand Management in France

• Career Opportunities: Graduates can explore roles in marketing, merchandising, sales management, and purchasing across diverse industries, including Jewelry and Watches, Fashion, Wine and Spirits, and Luxury Hotels.

• Global Market: The global fashion and luxury market was valued at $30.58 billion in 2021.

• Fashion Capital: France is recognized as the fashion capital of the world and a hub for leading fashion houses.

• Average Starting Salary: Graduates typically earn an average starting salary of €41,000.

• Paid Internships: The program includes internships, providing practical experience.

• Tuition Fees: Starting from €9,000.

• Scholarships Available: Options are available for tuition fees, accommodation, and health insurance.

Scope of a Master’s in Brand Management in France

A Master's in Brand Management in France opens doors to numerous high-level roles such as:

• Brand Strategist/Manager

• Brand Communication Manager

• Public Relations Manager

• Digital Marketing Manager

• Content Marketing & Social Media Specialist

• eCommerce Specialist

• Customer Relations/CRM Specialist

• Product/Digital Products Manager

• Event Manager

Graduates can also pursue careers as digital marketing officers, marketing consultants, or brand managers in the fashion industry, with starting salaries ranging from €46,284 to €88,500 per annum.

Why Study MSc in Brand Management in France?

This program provides a balanced mix of modules on brand definition, positioning, and value delivery. French universities are renowned for imparting essential skills in brand management, with a strong focus on sustainability and the environmental impact of products. Master's programs in France, taught in English, prepare students for high-level international business positions.

Top Master’s Programs in Brand Management in France

These programs equip students with the expertise to navigate the luxury sector:

• NEOMA Business School: MSc in International Marketing & Brand Management (Short/Long Track)

• KEDGE Business School: Master in Management Grande École in Brand Creativity; MSc in Marketing & Brand Management (Short/Long Track)

• Burgundy School of Business: Masters in Management in Product & Branding Strategy

• ISEG: MBA in Marketing, Brand Management, and Innovation

• INSEEC Business School: MSc in International Brand Strategy & Marketing; MSc in Marketing & Brand Management (M2)

Masters in Brand Management with Internship

Many programs include internships that offer valuable industry experience, allowing students to apply theoretical knowledge in real-world settings and enhancing their employability.

Admission Requirements

To apply for a Master’s in Brand Management in France, candidates typically need:

• A bachelor’s degree in a related field with at least a 60% aggregate score.

• Relevant work experience is beneficial but not mandatory.

• Language test scores (IELTS, TOEFL, or equivalent) and a successful admission interview.

No IELTS? Some universities offer admission without IELTS through alternatives such as university interviews or academic transcripts.

Scholarships for Masters in Brand Management in France

Numerous scholarships are available for international students, covering tuition fees and living expenses. Notable scholarships include:

• Excellence-Major Scholarship: Provides a fixed allowance of €500 per year and covers tuition fees up to €5,000/year.

• Charpak Scholarship: Offers a monthly stipend of €700 and waives study visa fees.

• Eiffel Scholarship: Provides a maintenance allowance of €1,181/month, along with international travel support and health insurance.

Cost of Studying

Tuition fees for an MSc in Brand Management in France are relatively affordable, especially with available scholarships. Living expenses, including housing, food, travel, and leisure activities, are manageable, with part-time job opportunities to help offset costs.